It is now confirmed: Spendrups will be the official partner of all cold beverages during the FIS Nordic Ski World Championships in Falun 2027 – a partnership that sets the tone for a world-class winter sports celebration.
— Together, we will create a meeting place filled with energy, community, and memorable experiences, says Patrik Blomquist, Commercial Director of Falun 2027.
The FIS Nordic Ski World Championships in Falun will begin on February 24. During the ten days of competition, tens of thousands of people will travel to Dalarna to experience the festivities. It is now confirmed that Spendrups will be the official beverage partner of the championships.
The agreement covers the entire beverage supply – from beer and cider to water and soft drinks – and spans everything from spectator areas and restaurants to media centers, athletes, and volunteers. The partnership is a key part of the ambition to create a sustainable, professional, and memorable experience for everyone involved in the championships.
— With its roots in Dalarna and its ability to create world-class experiences, Spendrups is a natural partner and official supplier of cold beverages for us at Falun 2027. Together, we will create a celebration where people meet, connect, and share experiences. Having a local beverage partner with a brewery in Dalarna feels very positive and sets the tone for an event to remember, says Patrik Blomquist, Commercial Director of Falun 2027.
— We are incredibly proud to be the official beverage partner of the Falun 2027 Nordic World Ski Championships. Cross-country skiing is part of the Swedish national identity. With our broad beverage portfolio as a foundation, we aim—together with the organizers—to create a championship week filled with experiences that reach a global audience and invite people into a sense of community, the joy of sport, and the positive energy that a World Championship brings, says Emil Hellbom, Partnership Manager at Spendrups.
With extensive experience from major events in both festivals and sports, Spendrups sees the Ski World Championships as a natural opportunity to create connections, celebrations, and memorable moments.
— Major sporting events are about more than competition. They create connections, pride, and optimism for the entire region. Spendrups has extensive experience with large-scale events, and we want to help make the 2027 World Championships a celebration for the hundreds of thousands of visitors coming from near and far. For us, it is important to be present where people gather and to contribute to memorable experiences that stay with people for a long time. We are a company with both heart and soul in Dalarna, so having the opportunity to be the beverage partner on home ground makes this collaboration especially meaningful to us, says Henrik Åström, CEO of Spendrups.