Preparations for the FIS Cross-Country World Cup in Falun 2026 are racing ahead, and it has now been confirmed that SCA will join as a new partner for the event. The partnership builds on SCA’s established role in Swedish cross-country skiing.
– We are pleased to welcome SCA to the FIS Cross-Country World Cup in Falun 2026. SCA is a long-term player with a clear commitment to cross-country skiing and already contributes to the sport’s development through its partnership with the national team. That they are now also joining in Falun feels natural and valuable, says Patrik Blomquist, Commercial Director for FIS Nordic World Ski Championships 2027.
For SCA, the connection is obvious:
– The forest is cross-country skiing’s natural arena, a source of energy that fuels both performance and the confidence to take action forward. As a partner to the national team and now also to the World Cup in Falun, we want to contribute to an event that combines world-class competition with strong local roots, says Anders Edholm, Senior Vice President of Communications at SCA.