Gatorade becomes a new official partner of the FIS Cross-Country World Cup 2026 in Falun. The partnership means the brand will have a strong presence during the competitions and become part of the experience for both athletes and spectators.
– We are very pleased to welcome Gatorade as a partner of the FIS Cross-Country World Cup Falun 2026. They are one of the world’s most established brands within sport and performance, and their presence strengthens both the quality and the attractiveness of the event, says Patrik Blomquist, Commercial Director of the FIS Nordic World Ski Championships Falun 2027.
Gatorade sees the partnership as an opportunity to connect even more closely with elite sport and Sweden’s strong cross-country skiing tradition.
– Cross-country skiing is one of the most demanding endurance sports there is. We are proud to be part of the FIS Cross-Country World Cup Falun 2026, where the world’s best athletes compete. Falun has an impressive history within the sport and an engagement that is truly inspiring, says Charlotte Karlstrand, Commercial Manager for Gatorade.
The FIS Cross-Country World Cup Falun 2026 will not only be a world-class World Cup event, but also an important step on the journey towards the FIS Nordic World Ski Championships in Falun 2027.