Preparations for the FIS Cross-Country World Cup in Falun 2026 are in full swing, and it has now been official that Prioritet Finans will become a partner of the event. The initiative is a natural extension of the company’s long-standing partnership with Svenska Skidspelen.
– We are very pleased to welcome Prioritet Finans as a partner of the World Cup in Falun 2026. It is a well-established player within Swedish sport and a valuable addition to the event, says Patrik Blomquist, Commercial Director Falun 2027.
Prioritet Finans is continuing its engagement in Falun and in Swedish cross-country skiing, now within the framework of the FIS Cross-Country World Cup Falun 2026.
– For us, sport is a long-term force in society. Cross-country skiing and international competitions create not only great moments, but also role models who can inspire more people to be active, dare to invest in their ambitions, and feel a sense of belonging. For many years, Svenska Skidspelen has been an important platform for our commitment. As Falun now enters its next phase, it feels natural for us to continue the journey and be part of it here as well,” says Nils Wiberg, CEO of Prioritet Finans.
The FIS Cross-Country World Cup will be a competition of the highest international class and a key part of the build-up to the FIS Nordic World Ski Championships in Falun 2027.