Svenska Spel steps in as a new official partner of the FIS Cross-Country World Cup Falun 2026. The collaboration is part of the company’s long-term investment in Swedish winter sports, where it already serves as the main sponsor of the Swedish Ski Association.
– We are very pleased to welcome Svenska Spel as a partner to the World Cup. Svenska Spel is one of Swedish sports’ most established partners, and their involvement strengthens both the quality of the event and the strategic journey towards the FIS Nordic World Ski Championships 2027, says Patrik Blomquist, Commercial Director Falun 2027.
The partnership adds further weight to the event and creates strong conditions for a successful execution ahead of the upcoming championships.
– We have a long-term commitment to Swedish winter sports. That’s why we see the FIS Cross-Country World Cup Falun 2026 as a natural next step. We look forward to a well-organized event and a strong buildup towards the World Ski Championships 2027, says Sara Pettersson, Head of Sponsorship at Svenska Spel.