Lisa Johansson has been appointed Marketing Manager for the Nordic World Ski Championships in Falun. She will play a key part in shaping the championship into an unforgettable experience for audiences, partners, and participants from around the world.
As Marketing Manager Lisa Johansson will hold overall responsibility for all marketing and communication activities surrounding the championship. Her mission includes leading the strategic marketing efforts from planning through execution, with the ambition to build strong engagement that extends well beyond the competition arenas.
– I am truly excited to be part of Falun 2027,” says Lisa Johansson:
– I am looking forward to creating something extraordinary together with everyone involved in this journey – professional athletes, enthusiasts, and the next generation of stars. Lugnet holds a special place in my heart, and I can’t wait to experience the emotions of the crowd as the skis glide by.
Johansson joins Falun 2027 from her own consultancy, where she has worked with strategic brand development for a range of innovative companies. Her previous assignments include collaborations with Koenigsegg Automotive, an experience she often compares to the spirit and energy of the sports world.
– I can’t help but draw a parallel to the atmosphere on a racetrack – where athletes and fans come together to share their passion and experience something unique. It’s a once-in-a-lifetime moment, and I hope to help create that same feeling here in Falun, she says.
Jonas Peterson, CEO of FIS Nordic World Ski Championships, highlights the significance of the appointment:
– We are very pleased to welcome Lisa as our new Marketing Manager. Her extensive experience with brand development across various industries makes her an invaluable addition to the Falun 2027 organization. Throughout the recruitment process, she has demonstrated great drive, creativity, and a deep passion for sports. Lisa will be a key player in delivering a world-class championship that creates lasting memories for all visitors, says Jonas Peterson.
Lisa Johansson will assume her new position on 1 November 2025.